Roku is an innovative shoe designed by Camper to be assembled and disassembled, allowing users to replace individual components. This modular approach introduced a specific design challenge: how to communicate a product that is not fixed, but constructed through its parts. I worked on the product branding and visual language, developing the logo system, its applications across product and communication materials, and the supporting graphic elements. A key part of the project was the design of an illustrated instruction manual, using step-by-step diagrams to explain assembly and disassembly as a clear visual system.

I worked as lead designer and art director on the identity for Terreno Barrio Hotel, developing its visual language across logos and a wide range of applications. The project was rooted in El Terreno, a neighbourhood with a strong and diverse character. The challenge was to create an identity that could feel genuinely part of the neighbourhood, honouring its local character without falling into clichés. I developed a visual language that embraces variety while maintaining a coherent identity across different applications. @studioroses. Photography by Taltavull.

I led the project for the signage system of Terreno Barrio Hotel, from concept and design to production and installation, which I supervised. The challenge was to create a system designed to belong, drawing from the visual character of El Terreno rather than imposing a conventional hotel language. We approached the signage as a walk through the neighborhood, where different signs, materials and techniques create a changing visual landscape. The box became a flexible building block, adapting to each space while keeping the system visually coherent. @studioroses. Wayfinding by Signes. Photography by Taltavull.

I worked on Camper’s retail window displays, developing graphic systems that respond to each collection and complement the product rather than imitate it. Each window translates the essence of a season into adaptable visual compositions designed for large-scale implementation across more than one hundred stores worldwide. The work explores how graphic language can shape atmosphere in retail spaces, using composition and structure to support product storytelling in a more expressive way.

A gañán is someone bold, unapologetic and a little rough around the edges. This bar is built around that character. Developed as part of my work at Studio Roses, I helped shape a visual language that feels authentic, direct and expressive while avoiding the clichés often associated with traditional bar culture. My approach was to embrace the bar’s irreverent personality while creating a cohesive visual world capable of living across both graphic and physical spaces. @studioroses. Illustration by @oscarcalzada. Interior photography by @norabatlleinteriorista.

Having worked across eight seasons for Camper, this section brings together a wide range of graphic outputs developed for different contexts and needs. The work spans posters, illustrated graphics, stickers, digital content, retail graphics, wholesale materials and internal communication. I explored how the brand’s visual language evolves and expands across multiple touchpoints over time, using illustration and graphic expression as tools to reinforce and develop its identity.

I worked on Camper’s packaging, developing boxes and labels as part of the brand’s product communication. The work focused on extending the product experience beyond the object itself, adding value through material, structure and graphic detail. Unlike seasonal applications, the challenge was to build a transversal visual language capable of reinforcing product identity across different collections.